Abstract Emojis have grown in popularity as a method for digital communication. Recently, there has been interest in the connection between emojis and emotional response to consumer products. Research has been conducted linking emojis and the emotional response from food stimuli in adults via avenues such as Twitter, and in children. An online study was conducted to assess the application of an emoji-based pictorial facial scale with childFrren ages 8–11 (grades 3rd, 4th, and 5th). Two hundred and fourteen participants were asked to evaluate their liking and emotional response using the Peryam and Kroll (P&K) scale (super good/super bad) and pictorial emoji scale, respectively, for both food and non-food experiences. Scores from each grade level were not statistically different. The responses from both scales had similar mean scores and distribution patterns for all experiences with no incidence of bias toward any one emoji. These results support the suitability of the emoji scale for measuring emotional response using verbal stimuli names with children ages 8–11 in the United States and indicate it is a reasonable alternative to the P&K scale for this demographic.

中文翻译：

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表情符号量表：21 世纪的面部量表

摘要 表情符号作为一种数字通信方式越来越受欢迎。最近，人们对表情符号与消费者产品的情绪反应之间的联系产生了兴趣。已经进行了研究，将表情符号与成人通过 Twitter 等渠道和儿童食物刺激的情绪反应联系起来。进行了一项在线研究，以评估基于表情符号的图片面部量表对 8-11 岁儿童（3 年级、4 年级和 5 年级）的应用。214 名参与者被要求分别使用 Peryam 和 Kroll (P&K) 量表（超级好/超级坏）和图片表情符号量表来评估他们对食物和非食物体验的喜好和情绪反应。每个年级的分数没有统计学差异。来自两个量表的响应对于所有体验具有相似的平均分数和分布模式，没有对任何一种表情符号产生偏见。这些结果支持表情符号量表适​​用于使用语言刺激名称测量美国 8-11 岁儿童的情绪反应，并表明它是 P&K 量表的合理替代方案。