Populations of large carnivores are recovering in Europe and incur increasing conflict interactions with human activities. According to the agenda-setting theory, the media dissemination of information on these interactions is likely to contribute to shaping public perceptions of large carnivores. We conducted a content analysis of printed media coverage of wolf recovery in France over the period 1993–2014, ever since its natural return to southeast France. To do so, we used a recently developed statistical method – structural topic modeling – that allows to generate topics from large amount of texts and formulate new or assess existing hypotheses. This method formally includes covariates to explain variation in topic prevalence and content in a way that is similar to standard regression analyses. We contrasted content variation between articles in a regional (; = 742) and a national (; = 148) newspaper and analyzed time trends in topic prevalence. The most represented topics were mainly related to the management issues regarding wolf recovery. We found that represented management issues in a generic manner associated with a perspective centred on carnivore species. In contrast, articles in were about factual issues and associated with a human-centred viewpoint. This contrasted framing emphasizes the gap in representations of wolf management between citizens who directly interact with the wolf and favor detailed information content, centred on human views, and citizens who do not interact or only indirectly with the wolf who will focus on less detailed news, with a more ecological approach. We suggest that increased communication between local and national stakeholders and institutions could provide the context for a more balanced media content of interactions between carnivore species and human activities. This combination could attenuate the gap between regional and national representations.

中文翻译：

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使用结构主题模型对法国狼再殖民的报纸报道进行内容分析

欧洲大型食肉动物的数量正在恢复，并与人类活动发生越来越多的冲突。根据议程设置理论，媒体传播有关这些互动的信息可能有助于塑造公众对大型食肉动物的看法。自狼自然回归法国东南部以来，我们对 1993 年至 2014 年期间法国狼恢复的印刷媒体报道进行了内容分析。为此，我们使用了最近开发的统计方法（结构主题建模），该方法允许从大量文本中生成主题并制定新的或评估现有的假设。该方法正式包含协变量，以类似于标准回归分析的方式解释主题流行度和内容的变化。我们对比了地区性报纸 (; = 742) 和全国性报纸 (; = 148) 中文章的内容差异，并分析了主题流行度的时间趋势。最具代表性的话题主要与狼康复的管理问题有关。我们发现，这以与以食肉动物物种为中心的观点相关的通用方式代表了管理问题。相比之下，文章涉及事实问题并与以人为本的观点相关。这种对比框架强调了狼管理的表征之间的差距，即直接与狼互动并偏爱以人类观点为中心的详细信息内容的公民，以及不与狼互动或仅间接与狼互动的公民，他们将关注不太详细的新闻，采用更生态的方法。我们建议，增加地方和国家利益相关者和机构之间的沟通可以为食肉动物物种与人类活动之间的互动提供更加平衡的媒体内容。这种结合可以缩小地区和国家代表性之间的差距。