Abstract This study aims to characterize the food-related lifestyles of single-person households as home meal replacement (HMR) consumers and to investigate socio-economic dimensions and selection attribute characteristics for HMR according to consumers’ food-related lifestyles. We identified three groups by factor and cluster analysis: “utilitarians” (19.3%), “health-conscious utilitarians” (22.2%), and “variety seekers” (58.5%). Utilitarians are typically in their 20 s, unmarried, and unemployed with relatively lower monthly incomes compared with the other groups. They put less attention on trend and quality, but consider convenience and economic value more important when purchasing HMR products. Health-conscious utilitarians are typically married and in their 40 s and 50 s. They still consider convenience and economic value of HMR products, but the quality of HMR products is the most important factor for them. Finally, variety seekers are relatively well educated, and proportionately more are employed compared with the other groups. They find the trendiness of HMR products more important, although quality, convenience, and economic value are still a consideration for them. Therefore, differentiated strategies are needed to develop and market HMR for single-person households.

中文翻译：

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韩国单身家庭食物相关生活方式对家庭膳食替代的选择属性

摘要 本研究旨在表征作为家庭代餐 (HMR) 消费者的单人家庭与食物相关的生活方式，并根据消费者与食物相关的生活方式调查 HMR 的社会经济维度和选择属性特征。我们通过因素和聚类分析确定了三组：“功利主义者”（19.3%）、“注重健康的功利主义者”（22.2%）和“多样化寻求者”（58.5%）。功利主义者通常在 20 多岁、未婚和失业，与其他群体相比，月收入相对较低。他们在购买 HMR 产品时不太关注趋势和质量，但更重视便利性和经济价值。注重健康的功利主义者通常已婚，年龄在 40 多岁和 50 多岁。他们仍然考虑 HMR 产品的便利性和经济价值，但对他们来说，HMR 产品的质量是最重要的因素。最后，寻求多样性的人受教育程度相对较高，与其他群体相比，就业比例更高。他们发现 HMR 产品的时尚性更为重要，但质量、便利性和经济价值仍然是他们的考虑因素。因此，需要差异化的策略来开发和营销单人家庭的 HMR。