Abstract Luxury conveys values of quality and rarity and holds a particular emotional meaning. Yet, studies conducted on the impact of contextual information of luxury on emotional responses to products remain scarce. In this study, we tested whether contextual information, in particular evoking luxury, could influence emotional responses to perfumes, which are known to be powerful elicitors of emotion. More specifically, we measured the subjective, physiological, and expressive components of participants’ emotional responses. We conducted an experiment in which participants had to smell and assess perfumed pens as well as blank pens (i.e., without perfume) presented either in a luxurious context (i.e., name, brand and bottle), a non-luxurious one, or no information. Results indicated that participants tended to rate perfumes as more pleasant and rated them as more familiar when presented in a luxurious context than in a non-luxurious one or without context, and the blank pen as more irritating in a non-luxurious context than in a luxurious one. However, we did not find evidence of a significant contextual information effect on expressive or physiological indicators. Our findings suggest that contextual information of luxury can moderately influence the subjective component of participants’ emotional responses, while no evidence for such effect was found with respect to the physiological and expressive components.

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“Dior, J'adore”：奢侈品的语境信息对香水情绪反应的作用

摘要 奢侈品传达了质量和稀有性的价值，并具有特殊的情感意义。然而，关于奢侈品的上下文信息对产品情绪反应的影响的研究仍然很少。在这项研究中，我们测试了上下文信息，特别是唤起奢侈品的信息是否会影响对香水的情绪反应，众所周知，香水是强大的情绪诱发因素。更具体地说，我们测量了参与者情绪反应的主观、生理和表达成分。我们进行了一项实验，参与者必须闻闻和评估香水笔和空白笔（即没有香水），这些笔要么是奢华的（即名称、品牌和瓶子），要么是非奢华的，要么没有信息。 . 结果表明，与非奢华环境或无环境环境相比，参与者倾向于认为在奢华环境中呈现的香水更令人愉悦，并认为它们更熟悉，并且空白笔在非奢华环境中比在非奢华环境中更具刺激性。豪华的。然而，我们没有发现上下文信息对表达或生理指标有显着影响的证据。我们的研究结果表明，奢侈品的上下文信息可以适度影响参与者情绪反应的主观成分，而在生理和表达成分方面没有发现这种影响的证据。并且在非豪华环境中的空白笔比在豪华环境中更令人恼火。然而，我们没有发现上下文信息对表达或生理指标有显着影响的证据。我们的研究结果表明，奢侈品的上下文信息可以适度影响参与者情绪反应的主观成分，而在生理和表达成分方面没有发现这种影响的证据。并且在非豪华环境中的空白笔比在豪华环境中更令人恼火。然而，我们没有发现上下文信息对表达或生理指标有显着影响的证据。我们的研究结果表明，奢侈品的上下文信息可以适度影响参与者情绪反应的主观成分，而在生理和表达成分方面没有发现这种影响的证据。