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Is fish worth more than meat? – How consumers’ beliefs about health and nutrition affect their willingness to pay more for fish than meat
Food Quality and Preference ( IF 5.3 ) Pub Date : 2018-04-01 , DOI: 10.1016/j.foodqual.2017.11.004
L. Emilio Morales , Angie Higuchi

Abstract Scientific research has demonstrated that fish consumption has positive effects on human health. Consequently, governments have invested resources to promote fish consumption, but does this investment changed consumer preferences so they are willing to pay more for fish than meat? Consumer survey data collected in Modern Metropolitan Lima, Peru, were analyzed to assess the influence of selected variables on consumers’ willingness to pay extra for fish over beef, chicken and pork. The results demonstrate that females, older and more educated respondents are more likely to be unwilling to pay premiums for fish respect to meat. In addition, belief factors do not affect the odds of being unwilling to pay more for fish in preference to meat. Household income and years of education are statistically significant variables increasing the willingness to pay more for fish than meat. In contrast, household size reduces the amount consumers could pay extra for fish. A taste preference for fish has a positive effect on the propensity to pay higher prices for fish than meat. Finally, the beliefs that fish is healthy and nutritious for the family positively affect the willingness to pay more for fish than other meats studied. These findings support the use of campaigns to promote fish consumption and suggest that additional information about the health benefits for the family and nutrition derived from eating fish could affect consumers’ preferences, and ultimately their willingness to pay.

中文翻译:

鱼比肉值钱吗?– 消费者对健康和营养的看法如何影响他们为鱼多于肉支付的意愿

摘要 科学研究表明,食用鱼类对人体健康有积极影响。因此,政府已经投入资源来促进鱼类消费,但这种投资是否改变了消费者的偏好,因此他们愿意为鱼而不是肉支付更多的费用?对在秘鲁现代都市利马收集的消费者调查数据进行了分析,以评估选定变量对消费者愿意为鱼支付额外费用而不是牛肉、鸡肉和猪肉的影响。结果表明,女性、年长和受教育程度更高的受访者更有可能不愿意为鱼类支付相对于肉类的溢价。此外,信念因素不会影响不愿意为鱼而不是肉支付更多的钱。家庭收入和受教育年限是统计上显着的变量,增加了为鱼多于肉支付的意愿。相比之下,家庭规模减少了消费者可以为鱼支付的额外费用。对鱼的口味偏好对鱼比肉支付更高价格的倾向有积极影响。最后,鱼对家庭健康和营养的信念会积极影响为鱼支付比研究的其他肉类更多的意愿。这些发现支持使用活动来促进鱼类消费,并表明有关家庭健康益处和吃鱼营养的额外信息可能会影响消费者的偏好,并最终影响他们的支付意愿。家庭规模减少了消费者可以为鱼支付的额外费用。对鱼的口味偏好对鱼比肉支付更高价格的倾向有积极影响。最后,鱼对家庭健康和营养的信念会积极影响为鱼支付比研究的其他肉类更多的意愿。这些发现支持使用活动来促进鱼类消费,并表明有关家庭健康益处和吃鱼营养的额外信息可能会影响消费者的偏好,并最终影响他们的支付意愿。家庭规模减少了消费者可以为鱼支付的额外费用。对鱼的口味偏好对鱼比肉支付更高价格的倾向有积极影响。最后,鱼对家庭健康和营养的信念会积极影响为鱼支付比研究的其他肉类更多的意愿。这些发现支持使用活动来促进鱼类消费,并表明有关家庭健康益处和吃鱼营养的额外信息可能会影响消费者的偏好,并最终影响他们的支付意愿。鱼类对家庭健康和营养的信念对购买鱼的意愿产生了积极的影响,而不是其他研究的肉类。这些发现支持使用活动来促进鱼类消费,并表明有关家庭健康益处和吃鱼营养的额外信息可能会影响消费者的偏好,并最终影响他们的支付意愿。鱼类对家庭健康和营养的信念对购买鱼的意愿产生了积极的影响,而不是其他研究的肉类。这些发现支持使用活动来促进鱼类消费,并表明有关家庭健康益处和吃鱼营养的额外信息可能会影响消费者的偏好,并最终影响他们的支付意愿。
更新日期:2018-04-01
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