Abstract Previous literature has addressed the concepts of local products, regional products and traditional products as if they were independent concepts. However, in practice, many food products combine all three concepts. The objectives of this paper are as follows: first, to explore the valuation of food products that have local, regional and traditional features through the analysis of specific product categories; second, to study the possible link between the level of consumer ethnocentrism and the valuation and effective purchase of local-regional-traditional food. The results show that consumers value these products highly and buy them in high proportions. In addition, levels of consumer ethnocentrism are sometimes, but not always, related to the actual purchase of these local-regional-traditional food products. This finding highlights the need to include a product’s category in analyses of the effects of consumer ethnocentrism. The majority of previous studies examine the consumer’s valuation and intention to buy local or traditional products at a general or abstract level, which does not allow respondents to evaluate a specific food product that they can find in the market and consume. An important contribution of this work is its level of analysis: we analyze specific food product categories in two different geographic environments in Spain.

中文翻译：

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结合地方、区域和传统特征的食品的估价和购买：消费者种族中心主义的影响

摘要 以前的文献将地方产品、区域产品和传统产品的概念视为独立的概念。然而，在实践中，许多食品结合了所有三个概念。本文的目的如下：第一，通过对具体产品类别的分析，探索具有地方、区域和传统特征的食品的价值；第二，研究消费者民族中心主义水平与当地-区域-传统食品的估值和有效购买之间可能存在的联系。结果表明，消费者对这些产品的评价很高，购买比例很高。此外，消费者种族中心主义的程度有时与实际购买这些当地-区域-传统食品有关，但并非总是如此。这一发现凸显了在分析消费者种族中心主义影响时需要包括产品类别的必要性。以前的大多数研究都在一般或抽象的层面上考察了消费者对购买本地或传统产品的评价和意愿，这不允许受访者评估他们可以在市场上找到并消费的特定食品。这项工作的一个重要贡献是它的分析水平：我们分析了西班牙两个不同地理环境中的特定食品类别。这不允许受访者评估他们可以在市场上找到并消费的特定食品。这项工作的一个重要贡献是它的分析水平：我们分析了西班牙两个不同地理环境中的特定食品类别。这不允许受访者评估他们可以在市场上找到并消费的特定食品。这项工作的一个重要贡献是它的分析水平：我们分析了西班牙两个不同地理环境中的特定食品类别。