Rate-all-that-apply (RATA) questions are a variation of check-all-that-apply (CATA) questions in which consumers are asked to indicate whether terms from a list apply to describe a given product, and if they do so, to rate their intensity. RATA questions have been argued to provide more insights than CATA questions for sensory characterization with consumers. The present research is, to date, the most exhaustive comparison of CATA and RATA with regard to term usage, sample discrimination and sample configurations. A total of seven studies with 860 consumers were conducted with different product categories. A between-subjects design was used in all studies to compare the two methodologies. Confirming past studies, results from RATA and CATA were very similar. Minor differences between RATA and CATA were found, but were study and term specific and general superiority of one methodology over the other was not established, as opposed to what previous studies had suggested. Instead, results indicate that each method might have advantages over the other for certain product characteristics. A strong linear relationship was established between mean RATA scores and CATA term citation frequencies, demonstrating clearly that CATA questions differentiate among samples based on relative strength/weakness of sample characteristics. Collecting data as RATA but analysing them as CATA was inferior to the use of mean RATA scores, and is not recommended. The comparison of RATA data using mean scores and Dravnieks’ scores showed no advantage of the latter and it is recommended that simple mean scores are used. Overall, results from the present work show that RATA is not necessarily an improvement over CATA questions and that for consumer research the decision to add an attribute intensity rating step depends on the aim of the study and the specific characteristics of the sample set.

中文翻译：

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七项消费者研究中所有适用率 (RATA) 和检查所有适用 (CATA) 问题的比较

Rate-all-that-apply (RATA) 问题是 check-all-that-apply (CATA) 问题的一种变体，其中要求消费者指出列表中的术语是否适用于描述给定产品，如果他们适用，评价他们的强度。RATA 问题被认为比 CATA 问题提供了更多的洞察力，用于消费者的感官表征。目前的研究是迄今为止在术语使用、样本区分和样本配置方面对 CATA 和 RATA 进行的最详尽的比较。总共对 860 名消费者进行了七项研究，涉及不同的产品类别。在所有研究中都使用了受试者间设计来比较这两种方法。证实过去的研究，RATA 和 CATA 的结果非常相似。发现 RATA 和 CATA 之间的细微差别，但是，与以前的研究所建议的相反，研究和特定术语以及一种方法相对于另一种方法的普遍优势尚未确定。相反，结果表明，对于某些产品特性，每种方法可能比另一种方法更具优势。在平均 RATA 分数和 CATA 术语引用频率之间建立了很强的线性关系，清楚地表明 CATA 问题根据样本特征的相对强度/弱点来区分样本。将数据作为 RATA 收集但作为 CATA 进行分析不如使用平均 RATA 分数，因此不推荐使用。使用平均分数和 Dravnieks 分数比较 RATA 数据显示后者没有优势，建议使用简单的平均分数。全面的，