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It’s All in the Game—The Uses of Gamification to Motivate Behavior Change
JAMA Internal Medicine ( IF 39.0 ) Pub Date : 2017-11-01 , DOI: 10.1001/jamainternmed.2017.4798
Ichiro Kawachi 1
Affiliation  

Gamification is defined in the Oxford English Dictionary as “The application of typical elements of game playing (e.g. point scoring, competition with others, rule of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.”1 Increasingly, as highlighted in the new study by Patel and colleagues,2 it is being used in medicine and public health to motivate behavior change.



中文翻译:

一切都在游戏中—利用游戏化来促进行为改变

游戏化在《牛津英语词典》中被定义为“将游戏的典型元素(例如,得分,与他人竞争,游戏规则)应用于其他活动领域,通常作为鼓励与产品或产品互动的在线营销技术。服务。” 1如Patel及其同事在新研究中所强调的那样,越来越多地将其2用于医学和公共卫生领域,以促进行为改变。

更新日期:2017-11-10
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