This study attends to Generation Zers’ volunteer tourism. It draws on self-determination and goal-setting theories to synthesize a model delineating how the interplay of internal and external environmental motivational factors reshapes green volunteering involvement amid the pandemic, leading to environmental goal attainment and persistent endeavors. The inquiry adopted an online survey-based design with data collected from 340 rising environmentalists. Results first suggest that environmental self-efficacy and social climate are positively related to green volunteering involvement, with environmental self-efficacy exhibiting a more profound effect. These relationships are also moderated by eudaimonic environmental pursuits in that the relationships remain stronger when volunteers pursue eudaimonia to a high degree. Furthermore, involvement is evident in fostering environmental goal attainment, leading to pro-environmental behaviors and advocacy. With the above findings taken together, this investigation sheds light on environmental goal attainment through volunteer tourism amid the COVID-19 turbulence. It brings to light a motivation–goal attainment–behavior model that deserves investigating.

本研究关注 Z 世代的志愿旅游。它利用自我决定和目标设定理论来综合一个模型，描述内部和外部环境激励因素的相互作用如何重塑大流行期间的绿色志愿服务参与，从而实现环境目标和坚持不懈的努力。该调查采用基于在线调查的设计，数据来自 340 位新兴环保主义者。结果首先表明，环境自我效能感和社会氛围与绿色志愿服务参与正相关，环境自我效能感表现出更深远的影响。这些关系也受到 eudaimonia 环境追求的调节，因为当志愿者高度追求 eudaimonia 时，这种关系会更加牢固。此外，参与明显促进环境目标的实现，导致有利于环境的行为和宣传。综合上述调查结果，这项调查揭示了在 COVID-19 动荡期间通过志愿旅游实现环境目标。它揭示了一个值得研究的动机-目标达成-行为模型。