Short-form travel videos are popular and can trigger travel inspiration. Based on persuasion theory and customer inspiration theory, Study 1 analyzed audience comments toward short-form travel videos following the grounded theory approach, and identified seven basic attributes of short-form travel videos triggering travel inspiration in three categories of attractiveness. Based on the stimuli-organism-response framework, Study 2 revealed that presenter, destination, and video design each had significant positive effect on travel intention via the chain mediation of inspired-by and inspired-to of travel inspiration. Additionally, openness to experience was found to positively moderate the effects of presenter and destination attractiveness on travel inspiration. These findings make theoretical contributions to the travel inspiration literature, and offer insights on destination marketing through travel videos.

旅行短片很受欢迎，可以激发旅行灵感。研究一基于说服理论和客户灵感理论，采用扎根理论方法分析了观众对旅游短片的评论，并确定了旅游短片在三个吸引力类别中触发旅游灵感的七个基本属性。基于刺激-有机体-反应框架，研究 2 表明，演示者、目的地和视频设计均通过旅行灵感的灵感来源和灵感来源的链式中介对旅行意图产生显着的积极影响。此外，发现对体验的开放性可以积极调节演示者和目的地的影响对旅行灵感的吸引力。这些发现对旅游灵感文献做出了理论贡献，并通过旅游视频提供了目的地营销的见解。