Music is acknowledged as an excellent means of evoking favorable behaviors and brand image, and this research puts auditory sensory input at center stage. By drawing on sensory marketing and cognitive balance theories, it proposes a model leading from music perception to destination image through the mediation of historical nostalgia, mental imagery, and music-induced emotion. The boundary conditions of self–brand congruence and fantasy proneness are examined. Survey results point to the importance of musical sensory inputs in the mental imagery creation of a place, and it is conditioned based upon different levels of self–brand congruence and fantasy personality traits. Moreover, this research enriches the literature on music-related tourism appeal and destination image development. It also informs destination operators to better capitalize on music to provide an effective tool for enhancing destination image.

音乐被认为是唤起良好行为和品牌形象的绝佳方式，这项研究将听觉感官输入置于中心位置。通过借鉴感官营销和认知平衡理论，它提出了一个模型，通过历史怀旧、心理意象和音乐诱发的情感的中介，从音乐感知到目的地形象。检验了自我品牌一致性和幻想倾向的边界条件。调查结果指出了音乐感官输入在一个地方的心理意象创造中的重要性，它取决于不同程度的自我品牌一致性和幻想人格特征。此外，这项研究丰富了与音乐相关的旅游吸引力和目的地形象发展的文献。