We state that investigating the impact of residents' cultural confidence on their affections and behaviors is worthy of exploration for heritage destinations. Using 666 residents of Quanzhou, a UNESCO World Heritage site, as examples, we employed the SEM technique to investigate how cultural confidence influences community citizenship behavior. As a consequence, not only residents' cultural confidence is positively associated with their affections (i.e., place identity and psychological ownership), but it is also positively associated with their citizenship behaviors (i.e., community citizenship behavior, including recommendation behavior, helping behavior, and feedback behavior). However, we found that cultural involvement would not enhance the positive effect of cultural confidence on place identity. As such, we argue that this study makes contributions by highlighting the importance of cultural confidence in cultural tourism, revealing the unique role of excessive cultural involvement, and providing valuable insights from the perspective of residents. Furthermore, we believe that, given the current competitive conditions in the tourism industry, providing new insights to better understand the roles of residents' cultural confidence and involvement would be critical to the success of heritage tourism.

我们指出，调查居民的文化自信对其情感和行为的影响，对于遗产目的地来说是值得探索的。我们以联合国教科文组织世界遗产地泉州的 666 名居民为例，采用 SEM 技术研究文化自信如何影响社区公民行为。因此，居民的文化自信不仅与其情感（即场所认同和心理归属）正相关，而且与其公民行为（即社区公民行为，包括推荐行为、帮助行为、和反馈行为）。然而，我们发现文化参与不会增强文化自信对地方认同的积极影响。像这样，我们认为，这项研究通过强调文化自信在文化旅游中的重要性，揭示过度文化参与的独特作用，并从居民的角度提供有价值的见解而做出贡献。此外，我们认为，鉴于旅游业目前的竞争条件，提供新的见解以更好地理解居民的文化自信和参与的作用对于遗产旅游的成功至关重要。