This research examines the factors influencing the adoption of a smart destination model by tourism companies, adopting an ecosystem approach. The focus on tourism companies is a relevant contribution, as they are key stakeholders for the development and implementation of a smart destination model in a region. Based on the Technology-Organisation-Environment Framework (TOE) and the Technology Acceptance Model (TAM), this study proposes that support for the development of a smart destination project in the region and the intention to join it is influenced by technological, organisational and environmental factors. In particular, the results obtained from a sample of 140 tourism companies in a Spanish region show that the intention to join a smart destination project in the territory is directly influenced by the perceived usefulness and ease of adoption (technological factors). Whereas general support for the development of the smart project is influenced by a commitment to local development (organisational factor). Finally, the perceived usefulness of the smart destination model is influenced by technological (perceived ease of adoption and specific benefits) and environmental factors (competitive pressure).

本研究采用生态系统方法，研究影响旅游公司采用智能目的地模型的因素。对旅游公司的关注是一个相关的贡献，因为它们是在一个地区开发和实施智能目的地模型的主要利益相关者。基于技术-组织-环境框架（TOE）和技术接受模型（TAM），本研究提出支持该地区智能目的地项目的发展以及加入该项目的意愿受到技术、组织和环境因素。尤其，从西班牙地区 140 家旅游公司的样本中获得的结果表明，加入该地区智能目的地项目的意愿直接受到感知有用性和采用难易程度（技术因素）的影响。而对智能项目开发的普遍支持受到对当地发展的承诺（组织因素）的影响。最后，智能目的地模型的感知有用性受到技术（感知的易用性和特定利益）和环境因素（竞争压力）的影响。