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What Explains the Spread of Misinformation in Online Personal Messaging Networks? Exploring the Role of Conflict Avoidance
Digital Journalism ( IF 6.847 ) Pub Date : 2023-05-10 , DOI: 10.1080/21670811.2023.2206038
Andrew Chadwick, Cristian Vaccari, Natalie-Anne Hall

Abstract

Online personal messaging platforms such as WhatsApp and Facebook Messenger are now hugely popular around the world. Yet their role in the spread and social correction of misinformation remains under-researched. We carried out in-depth, semi-structured interviews with the UK public (N = 102) to explore how social relationships and technological design interact and foster norms regulating how people respond when their everyday social ties share misinformation on these platforms. Conceptualizing messaging as hybrid public-interpersonal communication, we develop a framework that situates online political talk in the context of everyday social interaction. We show that, among our participants, a norm of conflict avoidance is particularly powerful on these platforms and makes people reluctant to speak out. Conflict avoidance should therefore be taken seriously as a contributor to the diffusion of misinformation in everyday life. Policymakers and other stakeholders, including news organizations, should explore new, tailored ways to empower citizens to challenge misinformation in these important online spaces, where automated and algorithmic interventions are impossible.



中文翻译:

如何解释错误信息在在线个人消息网络中的传播?探索避免冲突的作用

摘要

WhatsApp 和 Facebook Messenger 等在线个人消息平台现在在世界范围内非常流行。然而,他们在错误信息的传播和社会纠正中的作用仍未得到充分研究。我们对英国公众进行了深入的半结构化采访(N = 102) 探索社会关系和技术设计如何相互作用,并培养规范人们在日常社交关系在这些平台上分享错误信息时的反应方式。将消息传递概念化为混合的公共人际交流,我们开发了一个框架,将在线政治谈话置于日常社交互动的背景下。我们表明,在我们的参与者中,避免冲突的规范在这些平台上特别强大,使人们不愿意说出来。因此,应认真对待避免冲突,将其视为日常生活中错误信息传播的一个因素。政策制定者和其他利益相关者,包括新闻机构,应该探索新的、量身定制的方法,使公民能够挑战这些重要在线空间中的错误信息,

更新日期:2023-05-10
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