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Techno-optimism and optimization in media architecture practice and theory
Digital Creativity Pub Date : 2023-04-19 , DOI: 10.1080/14626268.2023.2200770
Selena Savic 1
Affiliation  

ABSTRACT

Media architecture community systematically explores the potentials of computation and digital media to intervene in form-finding, fabrication of buildings and urban data collection processes. Combining social media topic modelling techniques with the review of media architecture-related literature, I discuss methods to locate the media architecture community in social media, conduct initial discourse analysis and pursue a deeper investigation of the topics addressed by community. In the literature, media architecture is presented as an interactive set of technologies for a participative public life. And yet, while a dynamic facade increases possibilities for participation and creative expression, it also facilitates reframing participation as a technical problem. I position optimization and efficiency in media architecture discourse as a form of optimism and offer insights into its political implications. I propose to rethink the shortcut between optimism and optimization by tracing conceptual and professional relations that inform media architecture.



中文翻译:

媒体架构实践和理论中的技术乐观主义和优化

摘要

媒体建筑社区系统地探索计算和数字媒体干预找形、建筑物制造和城市数据收集过程的潜力。将社交媒体主题建模技术与媒体架构相关文献的回顾相结合,我讨论了在社交媒体中定位媒体架构社区、进行初步话语分析并对社区所讨论的主题进行更深入调查的方法。在文献中,媒体架构被描述为用于参与公共生活的一组交互式技术。然而,虽然动态立面增加了参与和创意表达的可能性,但它也有助于将参与重新定义为一个技术问题。我将媒体架构话语中的优化和效率定位为乐观主义的一种形式,并对其政治影响提供了见解。我建议通过追踪媒体架构的概念和专业关系来重新思考乐观和优化之间的捷径。

更新日期:2023-04-19
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