YouTube videos featuring alcohol products that are popular with underage drinkers attract large numbers of viewers and often associate drinking with fun and attractive characters, a new study has found.1 Researchers analysed the content and use of 137 YouTube videos published between 2006 and 2013 that featured alcohol brands popular with underage drinkers, ranging from beer to vodka. “Although many studies have investigated the effect of alcohol advertisements on Facebook, Twitter and Instagram, little research has been done on video sharing platforms such as YouTube,” wrote the researchers, led by Brian Primack, director of the University of …

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研究发现，YouTube视频宣传了积极的酒精形象

一项新的研究发现，YouTube视频中的酒类产品受到未成年人饮酒者的欢迎，吸引了大批观众，并且经常将酒与有趣而诱人的角色联系起来。1研究人员分析了2006年至2013年间发布的137部YouTube视频的内容和使用情况酒精饮料品牌深受未成年饮酒者的欢迎，从啤酒到伏特加酒不等。“尽管许多研究已经调查了酒精广告在Facebook，Twitter和Instagram上的影响，但在诸如YouTube之类的视频共享平台上却鲜有研究，”由大学（University of University）主任布莱恩·普里马克（Brian Primack）领导的研究人员写道。